Privacy Policy

This Privacy Policy outlines how Pawssum (referred to as the “Site,” “we,” or “our”) collects, uses, and discloses your Personal Information when you visit or make purchases from the Site.

Collecting Personal Information

Upon visiting the Site, we gather specific details about your device, interactions with the Site, and the essential information required for processing your purchases. Additionally, we may gather supplementary information if you contact us for customer support. In this Privacy Policy, the term “Personal Information” refers to any information that uniquely identifies an individual. The following list provides insight into the Personal Information we collect and its purpose.

Device Information

Examples of Personal Information collected: web browser version, IP address, time zone, cookie data, sites or products viewed, search queries, and Site interaction patterns.
Purpose of collection: ensuring accurate Site loading, performing analytics on Site usage to enhance optimization.
Source of collection: gathered automatically through cookies, log files, web beacons, tags, or pixels.
Business purpose disclosure: shared with our processor Shopify.

Order Information

Examples of Personal Information collected: name, billing address, shipping address, payment details (including credit card numbers, PayPal, and Apple Pay), email address, and contact number.
Purpose of collection: furnishing products or services, fulfilling our contract obligations, processing payments, arranging shipping, issuing invoices and/or order confirmations, communication, fraud detection in order processing, and sending information/advertising based on your preferences.
Source of collection: provided by you.
Business purpose disclosure: shared with our processor Shopify, payment gateways like PayPal, and shipping apps like ShipStation.

Customer Support Information

Examples of Personal Information collected: name, email address, order details, and correspondence.
Purpose of collection: providing customer support.
Source of collection: provided by you.
Business purpose disclosure: shared with customer support platforms, such as Zendesk or Freshdesk.

Sharing Personal Information

We share your Personal Information with service providers to facilitate service provision and contract fulfillment. For instance:

We utilize Shopify to power our online store. To learn more about how Shopify uses your Personal Information, visit: https://www.shopify.com/legal/privacy.
We may disclose your Personal Information to comply with legal requirements, respond to lawful requests (such as subpoenas or search warrants), or safeguard our rights.

Behavioural Advertising

As explained earlier, we leverage your Personal Information to furnish targeted advertisements and marketing communications that we believe match your interests. For example:

We use Google Analytics to comprehend how customers use the Site. Learn more about Google's usage of your Personal Information: https://policies.google.com/privacy?hl=en. You can opt-out of Google Analytics: https://tools.google.com/dlpage/gaoptout.
We share details about Site usage, purchases, and interaction with our ads on Facebook with advertising partners.

To understand how targeted advertising functions, refer to the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising via:

FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous

Furthermore, you can opt-out of certain services via the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

Using Personal Information

We employ your Personal Information to offer our services, including product sales, payment processing, order shipping/fulfillment, and communication of new products, services, or offers.

GDPR - Lawful Basis

If you are an EEA resident, your personal information is processed according to the General Data Protection Regulation (“GDPR”) under the following lawful bases:

Your consent;
Performance of the contract between you and the Site;
Compliance with legal obligations;
Protection of vital interests;
Performance of a task in the public interest;
Our legitimate interests, not overriding your fundamental rights and freedoms.

Retention

We retain your Personal Information upon ordering via the Site, unless you request its erasure. Refer to the ‘Your Rights’ section for more details on the right of erasure.

Cookies

Cookies enhance your browsing experience. We utilize various cookies, including functional, performance, advertising, and social media/content cookies. Cookies remember your actions and preferences, making your return visits more seamless.

Do Not Track

Given the absence of a consistent industry response to “Do Not Track” signals, we maintain our data collection practices upon detecting such signals from your browser.

Changes

We may update this Privacy Policy occasionally due to practice changes, operational, legal, or regulatory needs.

Contact

For inquiries about our privacy practices, questions, or complaints, reach us via email at support@pawssum.co.

Last updated: 7/02/2023

If you're dissatisfied with our response, you can file a complaint with the relevant data protection authority. For instance, contact the Information Commissioner's Office: https://ico.org.uk/make-a-complaint/.